Reacting to growing international criticism of human rights violations of Uyghurs in the Xinjiang-Uyghur Autonomous Region by the Chinese authorities, China has launched a major PR offensive, comprising Rap songs, photo exhibitions and the musical -- “The Wings of Songs” -- targetted at the United States and Europe. A new state-produced musical set in Xinjiang inspired by the Hollywood blockbuster “La La Land” has hit China’s cinemas, portraying a rural idyll of ethnic cohesion devoid of repression, mass surveillance and even the Islam of its majority Uyghur population.